NEW DELHI, May 6 — Kendall Jenner is the subject of social media ire once again this week.

The model and Keeping Up with the Kardashians star is the cover model of the 10th Anniversary Special Collector’s issue of Vogue India.

The fashion magazine was blasted online for its decision to feature Jenner instead of an Indian model, with many people saying it’s yet another example of a mainstream media outlet reaffirming Western standards of beauty.

The backlash comes barely a month after Jenner appeared in a now-pulled Pepsi commercial and a week after she was slammed for promoting the disastrous Fyre Festival, which was touted as ‘Coachella for the super-rich’.

To add insult to injury, social media users pointed out that many Indian actors and models were featured inside the magazine, including Katrina Kaif and Sushant Singh Rajput, and would all have been suitable cover personalities.

Following the backlash, which saw its social media pages flooded with hundreds of comments, Vogue India released a statement yesterday seeking to offer a "few clarifications” about the cover.

"In the last 10 years, Vogue India has had only 12 international covers, including Kendall Jenner, in 2017,” the statement read.

"Therefore, statistically, 90 per cent of our covers are Indian! And we are proud of that.”

The magazine said that it wants to feature "some of the best international celebrities on our covers. Occasionally!”

It is understood Kendall Jenner flew to Jaipur to shoot the cover in February, with renowned photographer, Mario Testino.