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Louis Vuitton gives more of a sniff on its first fragrance since the 1920s
The logo of the French handbag company Louis Vuitton, part of the worldu00e2u20acu2122s biggest luxury group LVMH. u00e2u20acu201d AFP pic

PARIS, Aug 16 — Louis Vuitton has revealed further details about its soon-to-be released set of seven fragrances, titled Les Parfums, which will hit stores from September 1.

The collection of seven women’s scents, which will be distributed via approximately 200 Louis Vuitton stores, puts an end to the brand’s 90-year hiatus on perfume manufacture, marking its first fragrance release since the 1920s.

The seven frangrances — created by in-house master perfumer Jacques Cavallier-Belletrud, and titled Rose des Vents, Turbulences, Dans La Peau, Apogée, Contre Moi, Matière Noire, and Mille Feux — will be sold in in 200- and 100-ml sizes, priced at US$240 (RM962) and US$350.

A travel box with four 7.5-ml cartridges for US$240 and a box of seven 10-ml miniatures for US$240 will also be available, in addition to a special-edition mini trunk created by Louis Vuitton to hold three fragrances, which will retail at US$4,900.

The advertising campaign for the perfumes will star French actress Léa Seydoux (via WWD). — AFP-Relaxnews

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