LOS ANGELES, March 10 — Sporting apparel brand Under Armour has released the first new images of their latest ad campaign featuring swimmer Michael Phelps.

In the video ad, cameras go behind the scenes and into the Olympic champion’s gruelling training regime that includes plunging into ice baths, cupping therapy, brutal workouts and the consumption of monumental amounts of food — all out of the spotlight.

“It’s What You Do in the Dark That Puts You in the Light,” reads the tagline.

Phelps is the most decorated Olympian of all time with 22 medals and will compete in this year’s summer games in Rio.

Under Armour has also used the USA Gymnastics Women’s National Team and Netherlands football star Memphis Depay to front their campaign. — AFP-Relaxnews