NEW YORK, Feb 14 — US fragrance house Bond No.9 is set to release a new scent honouring New York City’s iconic Madison Avenue.

The fragrance, titled “Madison Avenue”, is being marketed as the brand’s first-ever “shopping scent”. It is set to launch just in time for the Spring/Summer 2016 collections.

Featuring fresh chypre, a citrusy-woody-mossy fragrance breed that’s long been favoured by fashion lovers, the scent comprises sparkling fruit top notes of crisp apple, orange-y bergamot, and tangy blackberry. The heart notes are rich rose, jasmine and smooth magnolia, while the base notes include earthy patchouli, a creamy-nutty praline and ambroxan.

In keeping with its modish theme, the fragrance comes in a soft, springtime lilac-pink bottle, adorned dressmaker-style with a button-like repeat of the brand’s logo token running down the front and a pert black grosgrain bow around the neck.

It is the fragrance house’s second Madison Avenue-inspired scent, following in the footsteps of the sultry gardenia-jasmine laden “Madison Soiree,” designed for evenings out. The new Madison Avenue, meanwhile, has been designed with strictly daytime intentions in mind.

Bond No.9 was founded in 2003 and has since gone on to become a major player in the fragrance industry, creating over 60 women’s, men’s and unisex scents based on the different neighbourhoods of its hometown of New York. According to the brand, each of its perfumes represents “a specific downtown, midtown, or uptown locale, or a city-wide sensibility,” and the collection also includes a civic-minded eau de parfum (the best-selling “Scent of Peace”).

Madison Avenue debuts April 2016 and will be available at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Nordstrom stores, Harrods UK, and www.bondno9.com it is priced at US$300 (RM1,245) for 100ml, US$200 for 50ml, and US$375 for a Swarovski Limited Edition. — AFP-Relaxnews