NEW YORK, Dec 15 — Anja Rubik has been snapped up by Kerastase as the face of its Visions of Style II campaign.

The Polish model will be promoting the brand’s new product, ‘L’Incroyable Blowdry’, Women’s Wear Daily reports. The styling lotion is due to be released early next year.

The campaign sees Rubik’s hair coiffed into 10 different styles by Kerastase designer Luigi Murenu.

‘L’Incroyable Blowdry’ will launch at the end of February in Europe, in March in the US and later on in the year in Asia.

Rubik’s previous high profile campaigns include luxury labels such as Balmain and Chloe. — AFP-Relaxnews