SINGAPORE, Nov 5 — Fashion brand M)phosis has shut all its stores in Singapore.

The Straits Times reported today that all its outlets in Vietnam, Malaysia, the Philippines and Indonesia are in the process of folding too.

Only its stores in China remain open.

The brand’s director, Hensley Teh, told the Straits Times yesterday that the decision was made due to “a severe cash flow situation.”

He added, “We were not able to continue, despite wanting to. We did everything we could. We thank our customers, who have supported us all these years.”

M)phosis (pronounced “emphasis”) first opened in 1994 at Change Alley.

Catering to women aged 18 to 35, and selling clean-cut designs in solid colours, it soon expanded to more than 10 outlets.

By 1998, it had four stores in Jakarta and two in Kuala Lumpur. In 2009, it opened its first boutique in China. It then expanded into Dubai, Japan, Thailand, Vietnam, Australia, Hong Kong and the Philippines.

Once cited as among the more successful Singapore labels, the brand had more than 30 outlets in total at its peak, the newspaper added.