STOCKHOLM, June 23 — Would you believe that there wasn’t a term for female masturbation in Sweden until now?

That was the important question raised in Sweden back in November, when the Swedish Association for Sexuality Equality (RFSU) pointed out there was no Swedish word for “female masturbation”. This led them to launch a contest to pick a word, and now we finally have a winner: “Klittra”.

“Klittra” combines the words “clitoris” (klitoris) and “glitter” (glittra) in an effort to encourage a positive outlook on women’s sexual pleasure.

The group hopes “klittra” will take off in public use and gain entry into the next edition of Sweden’s official dictionary, which is reportedly due for an update in 2025.