NEW YORK, Feb 13 — Supermodel Bar Refaeli has joined the ranks of Hublot’s celebrity-studded clique of brand ambassadors, among them Usain Bolt, Pelé, Dwyane Wade and Jay Z.

Speaking last night at the launch party, Refaeli said, “I’m extremely excited to be the first female face for the Hublot brand. I’ve been a huge fan for many years and am so proud to be a part of the family now.”

Refaeli will front Hublot’s ladies’ range, which features the sexy new lace-inspired Big Bang Broderie watch.

With a skull lace pattern designed by Bischoff, on a dial studded with 11 diamonds and soft arabesques on the bezel and strap, the timepiece reflects a rebellious spirit coupled with the ancestral art of embroidery that is 100 per cent Swiss made.

Fellow brand ambassador Dwyane Wade, who is in town for the 2015 NBA All Star Weekend, also attended the exclusive media event.

During the evening, Bar strutted the catwalk in a couture gown, made exclusively from fabric by Hublot partner Bischoff, the leading Maison Suisse lace house, in a nod to the launch of Hublot’s newest women’s timepiece collection — the Big Bang Broderie — done in collaboration with the storied firm.

The Big Bang Broderie Hublot.©Hublot

This year, the watch maker plans to focus on its female customers by offering ladies a series of new watch models that will embody the notion of the “Art of Fusion”, where innovation meets luxury and fashion.

Hublot’s new store at 743 Fifth Avenue in New York, where last night’s launch party was held, will open to the public later this year. It will be the brand’s largest retail location.

Follow the brand via Twitter at https://twitter.com/hublot, and shop the latest timepieces from Hublot’s luxury watch collection at www.hublot.com — AFP-Relaxnews