LOS ANGELES, Aug 15 — The YouTuber whose pilates clips have made her a fitness phenomenon unveiled her first line of activewear this week.
The release of Bodypop by Cassey Ho, founder of the fitness site Blogilates.com, was one of the IDEA fitness convention's highly anticipated events, for Ho's YouTube channel has over one million subscribers.
Ho sent a message to her fans, which she refers to as her “POPsters,” informing them when the site, which had crashed due to high traffic, was back up and running.
In an emotionally charged video published on the Bodypop site, Ho admits she has dreamt of designing her own clothing line since she was a young girl and the collection is themed around never giving up on one's dreams, be they fitness or design-oriented.
The collection includes brightly colored sports bras, shorts, capris, tanks, leggings, jackets and gym bags.
Items range in price between US$34 (RM108) and US$149 and can be ordered online.
Shipping is US$5 in the US, US$10 for Canadian orders and US$15 for all other international orders.
All international orders containing gym bags must add US$30.
Fitness enthusiasts and fans of Ho's emerging empire can find nutritional information and tips for healthy living as well as exercise videos here.
Her recipe for healthy ice cream sandwiches is one of the most popular.
In 2013, Ho received a Shorty Award in the category of social fitness, putting her on the map as one of social media's most influential personalities. — AFP-Relaxnews
The Beverly Bowtie Gymbag from Bodypop. — AFP pic
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