RIO DE JANEIRO, April 3 — Coca-Cola has launched its largest ever marketing campaign ahead of the 2014 FIFA World Cup kick-off in Brazil this summer.

A film titled “One World, One Game” tells the stories of four football teams from around the world that have overcome difficult challenges through their love of the game.

After they are surprised by Coca-Cola with invitations to Rio de Janeiro to see the World Cup preparations, their experience will culminate in carrying the national team flags onto the pitch during a match.

A series of short films entitled “Where Will Happiness Strike Next” will explore tales of fans who have overcome adversity through football. Additional elements of the campaign include the longest-ever World Cup international trophy tour spanning 90 countries, and a global campaign to champion “The World is Ours,” the tournament’s official anthem from Brazilian musicians David Correy and Monobloco.

The World’s Cup’ campaign by Coca-Cola. — AFP pic

Finally, fans will also get the chance to be featured on what is being billed as “the largest mosaic flag ever created.” The Happiness Flag will be made up of international photos and tweets and will be displayed on the pitch just before the Cup’s opening match on June 12.

The brand’s stated aim is to use the game as “a source for social good” through “The World’s Cup” campaign to make the event as accessible and interactive as possible.

The launch comes as sportswear giant Nike unveils its unofficial World Cup campaign “Risk Everything,” featuring the superstar players Christiano Ronaldo, Neymar da Silva Santos Júnior and Wayne Rooney.

Earlier this month official tournament sponsor Adidas stepped up its marketing efforts with the launch of “Fast or Fail,” a new online gaming platform that offers players the chance to win a dream ticket to the tournament in Brazil.

Watch “One World, One Game” at: www.youtube.com/watch?v=aMed07FEDEg.  — AFP/Relaxnews