NEW YORK, Jan 7 — Estée Lauder has unveiled its Pure Colour Envy Sculpting Lipstick line, 20 statement shades with rich pigments, a creamy moisturizing formula and six-hour staying power.

Notably, it's the 'Time Release Encapsulated Moisture Complex with Hyaluronic Acid' that, according to the company, “helps boost lips' ability to attract, capture and seal-in continuous hydration.”

The lipsticks will hit the shelves in modernist, bullet-shaped packaging in Estée Lauder's signature navy and gold livery with a magnetic closure.

Launching March 2014 at Estée Lauder locations and online, the lip colours will sell for US$30. The brand is also revealing five limited edition nail lacquers to complement the lip collection. Available in Red Ego, Impassioned, Envious, Insolent Plum and Tumultuous, they will be available for US$20. The release will also be backed up with an advertising campaign starring American model Carolyn Murphy. — AFP-Relaxnews