VANCOUVER, June 18 — Not familiar with Canadian cuisine? McDonald’s Canada has created a trans-Canadian menu filled with regional dishes for the Great White North that includes everything from poutine to represent Quebec to barbecue burgers for the west and lobster rolls for the east.

In the run-up to Canada Day on July 1, McDonald’s Canada has rounded up a string of Canadian food clichés and local dishes in a limited-time menu dubbed “The Great Canadian Taste Adventure” that aims to highlight distinctly Canadian eats, but also engage consumers in a social media campaign.

According to the mega chain, Canada’s food heritage can be neatly summed up in five dishes.

To represent British Columbia, there’s the Chocolate Nanaimo Sundae, soft serve ice cream topped with bits of Nanaimo bars, a custard and chocolate bar named after its birthplace.

Then there’s the Western BBQ Burger, to represent cattle country and the prairies.

To symbolize Ontario, the seat of the Canadian capital, Ottawa, and the country’s largest city, Toronto, there’s the Cottage Country Chicken sandwich, made with crispy chicken and ‘smoky Muskoka sauce’ to evoke the Canadian version of the Hamptons, Muskoka, where urbanites retreat to for long weekends and summer vacation.

Then there’s the Maple & Bacon Poutine, a riff on Quebec’s signature dish of fries topped with cheese curds, bacon and gravy.

And to represent the east coast and the Maritimes, there’s the McLobster, a sandwich made with Atlantic lobster, stuffed in a butter roll.

Meanwhile, in a bid to generate buzz and engage the coveted Millennial consumer, the chain is also offering up Canadian adventure vacations that include dive trips off the coast of British Columbia, Muskoka retreats, and cowboy ranch experiences in exchange for posting photos of their meal.

Secondary prizes also include a year’s supply of maple syrup, a set of Muskoka chairs and the “Canadian tuxedo,” a three-piece jean ensemble.

Though McDonald’s is selling the Canadian-inspired products for a limited time, poutine is a permanent menu item for Burger King and Wendy’s in Canada.

The promo, which began June 3 ends June 30. — AFP/Relaxnews