NEW YORK, June 26 — The Mill created the Mill Blackbird, a fully adjustable car rig that is touted to revolutionise the way car advertisements are shot.

By layering computer graphics (CG) effects on the Blackbird, the vehicle can be adjusted to shoot cars ads anywhere, at any location, without the need to rely on a physical car.

The Blackbird’s chassis can be transformed to match the exact length and width of almost any car.

The Mill Blackbird aims to revolutionise the way car advertisements are shot. — Picture via YouTube/millchanel

Its electric motor can be programmed to imitate acceleration curves and gearing shifts, while its adjustable suspension alters ride height, rigidity and dampening to replicate typical driving conditions.

This means that car manufacturers can shoot car ads and integrate changes to the latest model by utilising CG, instead of waiting for the actual car to be built.

The Blackbird is also equipped with a camera array that can capture 360-degree videos that can also be used in virtual reality.

The Mill Blackbird was created in collaboration with JemFX, Performance Filmworks and Keslow.

To learn more about the Mill Blackbird, click here.