KUALA LUMPUR, Feb 19 — Mercedes-Benz Malaysia Sdn Bhd’s authorised dealer, Cycle & Carriage Bintang Berhad (CCB) unveiled its all-new Mercedes-Benz Autohaus showroom in Petaling Jaya yesterday. It stands right where it has stood for the past few decades at Lot 19, Section 51A, Jalan 219, Petaling Jaya, just beside the Federal highway, but the building has undergone massive renovations to the tune of RM7 Million, bringing up the total investment in the facility to RM43 Million.

With the upgrade, the Mercedes-Benz Cycle & Carriage Bintang PJ Autohaus (CCB PJ) displays the latest Mercedes-Benz Corporate Identity (CI), aimed at enhancing customers’ experience. Enhancements across the board range from subtle software upgrades and minor changes to major and more tangible enhancements.

The main reception area of the Mercedes-Benz Autohaus showroom.

“As the inventor of the automobile, for 130 years we have been setting the benchmark in automotive excellence, especially customer experience. Our CI is a fundamental aspect of this pursuit of excellence and a key component in the Mercedes-Benz DNA. The CI is also instrumental in maintaining a significant and identifiable presence throughout our dealer network which is why our partners, Cycle & Carriage Bintang Berhad and their relentless enthusiasm for the brand has been so valued,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.

The upgraded CCB PJ makes its debut as the largest Autohaus for Cycle & Carriage Bintang Berhad, with the latest AMG Performance Centre housed on its first floor.  As another unique feature, CCB PJ is the first Autohaus to feature the latest brand design exterior Wall Star.

Spread across 150,210 sq ft, CCB PJ accommodates 21 showroom vehicles and is managed by 36 retail staff and 79 after-sales staff.  CCB PJ caters to after-sales service demands and with a work bay capacity for 40 Mercedes-Benz passenger cars, providing general and specialised repair solutions.

Cycle & Carriage Bintang PJ’s latest i-Showroom includes digital touch screens for customers to gain a better understanding of Mercedes-Benz product features and sales processes.

With customer comfort in mind, CCB PJ features an extended customer lounge area with a vertical garden. In addition, CCB PJ’s latest i-Showroom includes digital touch screens for customers to gain a better understanding of Mercedes-Benz product features and sales processes. CCB PJ also incorporates all the key aspects of the Mercedes-Benz Presentation System II (MPS II), the extensive guide to showroom design.

The customer waiting area of the Mercedes-Benz Autohaus showroom.

“Our history and legacy is intertwined with the Mercedes-Benz brand. We remain ever committed to the growth of the brand in Malaysia and next week we will be introducing our newly renovated Autohaus in Georgetown. By end of February we will be relocating from our present showroom in Jalan Tun Razak to the latest and trendiest location in town at the TREC KL. By mid of this year CCB will opens its 12th Autohaus in the country at Cheras to serve the south of Klang Valley customers.  Our dedication towards delivering exceptional customer experiences continues with another RM30 million investment over the next two years to upgrade our Autohauses in Alor Star, Bukit Tengah, Juru, Ipoh, Mutiara Damansara and Johor Baru. We aim to continue creating great new experiences for our customers for many years to come,” said Cycle & Carriage Bintang Berhad Chief Executive Officer, Datuk Wong Kin Foo.

Established in 1899, Cycle & Carriage Bintang Berhad embarked on the Mercedes-Benz Brand journey in 1951. Today, Cycle & Carriage Bintang Berhad continues to grow and create new Autohaus experiences to complement its customers’ needs. Currently Cycle & Carriage Bintang has a presence in 11 locations nationwide with seven 3S Autohauses, two 1S Showroom and two 2S Service Centres.