LONDON, Dec 17 — British actor Jude Law has teamed up with car manufacturer Lexus to endorse its new SUV, the 2016 Lexus RX.

Well known as sidekick Dr Watson in the “Sherlock Holmes” films, and Oscar nominated for performances in “The Talented Mr. Ripley” and “Cold Mountain,” Jude Law will appear in a TV commercial and be involved in an expanded campaign dubbed The Life RX.

Interactive videography and theatre are also on the slate, according to the announcement from Toyota-owned Lexus.

British actor Jude Law looking his usual dapper self in his new campaign for Lexus. — Lexus pic

Law bookends the ad, handing the keys of an RX to his valet, with the minute-long segment taking place from the perspective of that thrill-seeking hotel employee.

Instead of a short trip to the residence’s parking lot, viewers are taken on an all-day trip that takes in a swimming pool, speedboat ride, fashion show, red carpet event, and an exclusive nightclub, before returning it to Law the following morning.

A two-minute making-of video accompanies the commercial treatment. — AFP-Relaxnews