HOLLY, Michigan, May 19 — In the backyard of the big three automakers, a small start-up is producing some very high-end supercars.

Based in Holly, Michigan, Falcon Motorsports is making cars the old-fashioned way: By hand.

Bloomberg travelled there to see how the family-run operation is churning out custom cars that start at US$295,000. — Bloomberg

Falcon Motorsports aims to carve a niche in the luxury car market with handmade cars like this Falcon F7. — Bloomberg pic