French celebrity chef launches food trucks

Marc Veyrat in his signature wide-brimmed hat. — AFP pic
Marc Veyrat in his signature wide-brimmed hat. — AFP pic

PARIS, Feb 5 — Parisians now have a new health-conscious and haute cuisine option during their lunch break. Marc Veyrat, known for his focus on natural and sustainably-sourced ingredients, has brought his gourmet cuisine directly to the working public with his brand new fleet of food trucks.

Veyrat, twice awarded the maximum three-star rating from the Michelin Guide, is among the leading representatives of molecular gastronomy in France.

Rarely seen without his signature wide-brimmed hat, the 63-year-old chef is particularly known for his focus on natural and healthy cuisine, and he often incorporates wild herbs and roots into his preparations.

Following his disappearance from the public eye in 2009 after a serious skiing accident, Veyrat is making something of a comeback.

After launching a new farm stay concept last fall, inviting guests to spend the night in a sustainable and autonomous farm in the Aravis mountain range in Savoie, the chef now aims to bring his cuisine to Parisians on their lunch break.

Veyrat rolled out his food trucks yesterday. They will travel through several neighbourhoods in Paris, delivering hot meals to customers who have ordered them in advance.

In keeping with Veyrat’s principles, the meals offered are based on natural, often organic ingredients that are always produced within France.

With starters such as split pea soup with wakame or quinoa tabbouleh; main dishes such as a “21st century” sandwich or chicken with endive and coffee flavours; and desserts such as ginger financier pastries or nostalgic blackberry tapioca, the service offers three courses starting at €13.50 (RM61).

Initially, the food trucks have been set up at delivery points in business area Neuilly La Défense, on the Champs Elysées and in the Paris Left Bank neighbourhood of Tolbiac.

Clients order through They are notified by SMS or through a dedicated smartphone app when their meal has arrived.

The meals served in glass jars are prepared on the day they are served, or the night before at the earliest, at the creative culinary laboratory of Multi-Restauration Service (MRS), a catering company with a focus on healthy cuisine.

Veyrat plans to expand the concept to other French cities next year. — AFP/Relaxnews

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