NEW YORK, May 10 ― WestJet has just put rival Air Canada on high notice, with the unveiling of its newest Boeing 787-9 Dreamliner and the airline's first business class cabin.
When the 787-9 Dreamliner takes to the skies next year, it will also launch WestJet's first-ever business class cabin and shake up the carrier's original raison d'être as a low-cost airline.
Along with details on the new service, the airline also unveiled its new livery and logo, which will begin rolling out across the entire fleet in June.
Inspired by the Canadian landscape, the color palette of the Dreamliner ― christened “Spirit of Canada” ― is made of an “alpine lake blue,” aurora-inspired colors and earth tones reminiscent of “Canadian summers.”
The aircraft will also be the first to debut a three-class cabin that includes business class, premium economy and economy seating ― a move that places the carrier on a level playing field with Canada's flagship carrier Air Canada.
Business class passengers will pay for privacy screens, lay-flat beds, connectivity, device charging, additional storage and on-demand dining.
In premium economy, flyers pay for extra legroom, a premium menu and a self-serve social area.
The new livery and logo, meanwhile, update the maple leaf symbol and play down the emphasis on “west.”
A total of 10 Boeing 787-9 Dreamliners have been ordered to expand WestJet's fleet.
The carrier launches its first direct flight to mainland Europe May 31, when it inaugurates the Halifax to Paris route. ― AFP-Relaxnews