Facebook will allow ‘Premieres’ to launch as ‘Live’ videos for real-time buzz, report says

Facebook might be bringing the buzz of its Live video function, shown here, to pre-recorded videos. — AFP pic
Facebook might be bringing the buzz of its Live video function, shown here, to pre-recorded videos. — AFP pic

SAN FRANCISCO, April 20 — Facebook is reportedly testing out a feature that would allow pre-recorded videos to get the same buzz as the current LIVE footage.

Imagine logging onto Facebook to see a premiere of the latest Star Wars movie trailer, experiencing it at exactly the same time as your friends, sharing your thoughts and calling them out on theirs. And with any luck, spoiler alerts would contained in one place.

Could be exciting? Well, apparently those are Facebook’s thoughts exactly.

The potential new Facebook feature, which seems to be geared towards video creators, publishers and shows, will allow for video “Premieres” to be presented in the same way as Live videos are, with real-time comments and reactions, reports Engadget

“Facebook Premieres” could allow users from all over the world to discover a new movie or music video together, creating a more thrilling launch, one that will hopefully bring plenty of those iconic thumbs up. And once the footage finishes, it becomes a normal video-on-demand file on the publisher’s page.

“We’re testing this now with a group of diverse video creators, publishers, and shows,” Facebook’s Fidji Simo tells Deadline. “And we’ll be rolling this out more broadly soon.”

It’s not clear who is part of the testing group, however it seems that there won’t be a long wait until Facebook tells more, or even rolls out the feature. — AFP-Relaxnews

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