Asos joins forces with model Leomie Anderson on new ‘Made in Kenya’ collection

The Asos ‘Made in Kenya’ collection is made in partnership with Soko Kenya. — Picture courtesy of Asos
The Asos ‘Made in Kenya’ collection is made in partnership with Soko Kenya. — Picture courtesy of Asos

LONDON, April 17 — The British online fashion retailer has revealed its latest “Made in Kenya” collection for spring/summer 2018, designed in partnership with model Leomie Anderson, as well as 2manysiblings — aka Velma Rossa and Oliver Asike — and radio presenter Julie Adenuga. The collection features colourful pieces with floral and graphic motifs to brighten up spring/summer wardrobes while continuing the brand’s commitment to the local community.

With this new collection, Asos continues its commitment to social enterprise in Kenya, as well as to sustainable development and responsible fashion. Made in partnership with social enterprise Soko Kenya, this unisex collection channels the latest trends with oversized cuts, bare shoulders and asymmetrical designs, matched with colors and prints inspired by Africa.

Asos has worked with social enterprise Soko Kenya, in Rukinga, Kenya, since 2010. This ethical clothing manufacturer provides fairly paid, safe employment and training for some of the poorest members of the local community. Asos also provides ongoing practical support and employee training to help develop the Soko Kenya team, the brand explains in a news release.

For spring/summer 2018, Asos has invited the brother and sister duo 2manysiblings, plus radio presenter Julie Adenuga and model Leomie Anderson to design their own pieces for the collection, in partnership with the Asos design teams.

The Asos “Made in Kenya” collection is out now at www.asos.com. — AFP-Relaxnews

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