Mercedes Malaysia chalks up sales despite auto market slowdown

The Mercedes-Benz S400h. — Pix by YS Khong
The Mercedes-Benz S400h. — Pix by YS Khong

KUALA LUMPUR, April 12 — Mercedes-Benz Malaysia (MBM) has good reasons to celebrate; its Q1 results for 2018 show a hefty 13.2 per cent year-on-year growth, with a record-breaking 3,335 vehicles sold despite a slowing down in the automotive market.

In addition, the sales of Mercedes-Benz vehicles in January, 2018 was an impressive 1,200 units. The Q1 Mercedes-Benz share of the market is estimated at 2.8 per cent.

MBM attributes this success to its strategy of focusing on customers and their needs, matching them with Best Products and Best Customer Experience.

The Mercedes GLA 45 AMG.
The Mercedes GLA 45 AMG.

Dr Claus Weidner, Mercedes-Benz Malaysia President and CEO also attribute it to an excellent product portfolio comprising more than 50 variants, starting with compact hatches, includes sedans from mid-sized to large, cross-overs and SUVs of various sizes from compact to large, and the exclusive ‘Dream Car’ line. Throughout each range, there are enough variants to satisfy just about any want or desire in a customer.

“We are delighted with our positive performance in the first quarter of 2018 as our long term strategy of bringing customers close and keeping them at the centre of our activities continues to deliver results. Working hand-in-hand with our extensive dealer network throughout Malaysia, we remain attentive to our customer’ preferences and needs. This is our strategy behind maintaining excellence in our Customer Satisfaction Index (CSI) and Customer Loyalty Index (CLI,” said Weidner.

Picture shows Dr Claus Weidner, Mercedes-Benz Malaysia President and CEO with Mark Raine.
Picture shows Dr Claus Weidner, Mercedes-Benz Malaysia President and CEO with Mark Raine.

In Q1, 2018, MBM’s locally-produced limousines, namely the Mercedes-Benz C, E, and S Class collectively recorded in a total of 1,965 units sold. The compact vehicles comprising the Mercedes-Benz A-Class, B-Class GLA and CLA Class recorded a total of 596 units sold.

These two segments recorded increases of 8 per cent and 37.3 per cent respectively compared to the same period last year.

The Mercedes-Benz SUV range recorded 675 units sold, which translates to a 13.6 percent growth compared to Q1 of 2017.

The aspirational Mercedes-Benz Dream Cars remained consistent with an achievement of 94 units sold, (+1 percent year-on-year growth).

More recently, MBM together with its dealer partner relaunched the NZ Wheels Klang Autohaus in the first quarter, a testament to the three-pointed star’s efforts of providing enhanced customer experience.

The NZ Wheels Klang Autohaus is among other Mercedes-Benz customer touchpoints that have been upgraded with enhanced aesthetics [Mercedes-Benz Presentation System II (MPS II) autohaus concept] and the latest technologies, such as the iShowroom for Sales Executives to enhance customer product understanding for a more efficient and exciting retail experience. 

On the digital experience for the customer, the one-stop integrated state-of the-art web platform known as OneWeb continues to offer convenience as it features a Test Drive Booking System, Mercedes-Benz Financial Calculator and improved Dealer searches to facilitate the needs of both new and existing customers. 

Earlier this month, it was announced that on a global level Mercedes-Benz achieved its best ever quarter at 594,304 units (+6.0 per cent) with the best month of all time in March 2018 at 237,307 units (+3.9 per cent compared to 2017). 

In the Asia-Pacific region, demand for cars with the three-pointed star reached a new high of 88,976 units in March (+13.1 per cent). Since the beginning of the year, 249,106 customers were delighted to receive their new Mercedes-Benz (+13.5 per cent) – more than ever before in the first quarter of a year. South Korea, India and Malaysia have set new sales records in the first three months of this year.

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