ISTANBUL, April 10 — Singapore's Temasek and Britain's Metric Capital have bought into Nusr-Et steakhouse owner D.ream in a deal valuing the Turkish firm at US$1.2 billion (RM4.64 billion).
Nusr-Et was made famous by butcher-turned-social media star Nusret Gokce, who went viral under the nickname “Salt Bae” in 2017 after posting videos of himself salting meat.
Salt Bae's distinctive cobra-like manoeuvre earned Gokce more than 12 million Instagram followers and has helped launch Nusr-Et restaurants in the Middle East, New York and Miami.
Dogus Restaurant Entertainment and Management (D.ream), which has a presence in 170 locations in 12 countries, said yesterday state-owned Temasek Holding and Metric Capital had paid US$200 million for a 17 per cent holding. — Reuters