Ares Design reveals six new cars at opening of new factory

The Ares Design factory and Bentley Mulsanne in Modena, Italy. ― AFP pic
The Ares Design factory and Bentley Mulsanne in Modena, Italy. ― AFP pic

MODENA, Feb 10 ― The former Lotus CEO Dany Bahar's Ares Design coachbuilding company has just opened a brand new 18,000 square-metre manufacturing facility in Modena, Italy, which will be a new home where its bespoke, coach-built cars will be designed, developed and built for customers all over the world. And to mark the auspicious occasion, Ares Design also released details of the first six cars to come out of its new Italian home.

These first six cars to be announced as part of this significant growth phase for the company that's been trading for just three full years were presented to groups including the global media, investors, clients and other friends of the Ares brand.

In what is now Ares's fourth year of trading, the first six cars released were all developed, designed and constructed through a high-quality network of carefully selected expert suppliers working under instruction and guidance from ARES Design. But in January they all returned to base for the final quality sign-off of the vehicles, and where necessary, production was completed at the Ares Design Technical Centre.

One of the cars was a tweaked Bentley Mulsanne, two of which have been produced for two separate customers. The official name for the car is the Ares Design Coupe for the Bentley Mulsanne, and this very special car is an interpretation of the second-generation Brooklands.

Another of the cars is a 1964 Corvette Stingray, which has been converted under the bodywork to modern mechanical standards. This one is a one-off creation and the result of 3,500 hours of work, according to Ares, and under the hood is a thoroughly contemporary Chevy LS7 V-8.

Ares Design CEO and co-founder, Dany Bahar, said at the launch of the new factory, “Presenting our amazing new facility and 10 Ares projects either on the road, in-build or at concept phase and due for release later in 2018, was an incredibly proud moment for me and our shareholders. We believe we have found a sweet spot for bespoke automotive production: both in our location in Italy at the heart of the world of luxury cars, and in the market place for coach-building.”

Among the other vehicles produced so far were Ares interpretations of a Mercedes-Benz G-Class, a classic Porsche 964 Targa, and a Land Rover Defender that will see Ares build 53 examples in supercharged and naturally aspirated form. ― AFP-Relaxnews

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