SAN FRANCISCO, Jan 30 — Facebook said yesterday it has decided to deliver more local news to US users, in its latest effort to manage the flow of information on the enormously-influential social network.
Earlier this month, Facebook announced it will ask its two billion users to rank their trust in news sources as part of an effort to combat the spread of misinformation.
The changes come as the online giant seeks to address charges that it has failed — along with Google and Twitter — to prevent the spread of false news, especially ahead of the 2016 US presidential election.
“Local news helps build community — both on and offline,” Facebook co-founder and chief executive Mark Zuckerberg said in a post on the social network.
“It’s an important part of making sure the time we all spend on Facebook is valuable.”
Zuckerberg traveled around the US last year, visiting with Facebook users.
“One theme people kept telling me is how much we all have in common if we can get past some of the most divisive national issues,” Zuckerberg said in the post.
“Many people told me they thought that if we could turn down the temperature on the more divisive issues and instead focus on concrete local issues, then we’d all make more progress together.”
He also cited research suggesting that reading local news prompted people to be more engaged in their communities.
Facebook is showing US members more stories from news sources in their cities or towns, and plans to begin doing the same in more countries later this year.
Recent changes at Facebook include a new “trusted sources” ranking intended to “make sure the news you see is high quality” and to foster “a sense of common ground” rather than sow division, Zuckerberg said in a previous post.
Facebook decided to rely on member surveys to rank trust in news sources.
A freshly-introduced update highlights what friends and family share on the network, over advertisements, celebrity and media posts.
The company cast the changes as part of a refocus on “community” — prioritizing social interactions and relationships, even if it means people spend less time on the platform.
Known for annual personal goals ranging from killing his own food to learning Chinese, Zuckerberg’s stated mission for this year is to “fix” the social network.
He plans to target abuse and hate, as well as interference by nation states. — AFP