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Hugo Boss signs up Anwar Hadid for latest Hugo collection campaign

Anwar Hadid fronts the spring/summer 2018 campaign for the Hugo brand. — Picture courtesy of Harley Weir/Hugo
Anwar Hadid fronts the spring/summer 2018 campaign for the Hugo brand. — Picture courtesy of Harley Weir/Hugo

NEW YORK, Jan 18 — Bella and Gigi Hadid’s younger brother — also a model — has been picked to front the spring/summer 2018 Hugo collection, a menswear and womenswear line from Hugo Boss. Anwar Hadid stars in the collection campaign alongside two world renowned models, Freja Beha and Jamie Campbell Bower.

Hugo is highlighting the artistic side of its spring/summer 2018 collection with this latest campaign. The shots are staged like artworks, in which the models and muses appear frozen in time against an arty decor. A feeling of power and energy reflects the style and inspiration of the new collection.

Shot by British photographer Harley Weir, already behind the two previous Hugo campaigns, the shots feature 18-year-old Anwar Hadid — the younger brother of fashion icons Bella and Gigi Hadid — as well as British actor and model Jamie Campbell Bower and Danish model Freja Beha.

Modeling is clearly a family business for the Hadids. Yolanda Hadid — the mother of Bella, Gigi and Anwar — also started out as a model, before moving in a different direction. Her two oldest children, Bella and Gigi, have risen to become star supermodels in just a few seasons, and Anwar is increasingly in demand among designers and luxury labels. ­— AFP-Relaxnews

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