PUTRAJAYA, June 27 — La Juiceria Superfoods Sdn Bhd, one of the first few brands to start the cold-pressed juice trend in Malaysia, plans to expand its wings to Singapore and Melbourne, Australia soon, said its Founder and Managing Director Annabelle Co-Martinent.
The number one halal certified cold-pressed juice in Malaysia has received franchise offers from the island city and Australia but it was still in search of the right partners, opportunities and locations.
The most imminent of these plans could be Singapore as it is almost similar to Kuala Lumpur with a diverse community. It is also home to some of the world’s top established restaurants.
“(Hence), I do see Singapore as a strong market as the food and beverage industry is pretty advanced with different cuisine trends and there is a mix of spending power within locals and foreigners working in Singapore,” she told Bernama in an interview.
The plan to step into neighbouring Singapore is already underway with discussions are on-going,
On the domestic front, Co-Martinent said La Juiceria, established two-and-a-half years ago, is currently only available within the Klang Valley and offered 12 detox bars and three cafes in prime locations.
It plans to open several La Juiceria Superfoods Cafe in Bangsar and other places soon, she added.
“We also have our stockist retailers and have our chillers in several places like Ben’s Grocer, Village Grocer and Watsons and Huey & Wah Cafe in Penang to cater to the northern region.
“We have expansion plans for this year but the strategy has changed as we have moved with the times and the demand from people looking for healthy options,” she added.
In addition, Co-Martinent said La Juiceria aimed to introduce more people to healthy eating and was not occupied in bringing Melbourne-inspired Vietnamese cuisine — Super Saigon to Kuala Lumpur, which will be another healthy dining establishment focusing on Vietnamese Pho.
On the growth opportunity, she added that La Juiceria strived to be the Starbucks of cold pressed juice by being the leading brand for cold-pressed juices, and offer the best healthy dining experience in food and beverage to customers.
“We have gone beyond cold-pressed juices and we aim to continue serving our customers with healthy choices. As we continue our journey, we will aim to grow brands that reflect our beliefs. We have already spun off another company called ‘‘The Honest Treats’’ which will churn out healthy, vegetarian cakes (egg-free, dairy-free, sugar-free), delicious granolas and vegan brownies.
“The next step is to introduce another brand called ‘Super Saigon’ which is still in the works, bringing healthy pho noodle (no pork, no alcohol) soup to Malaysians.
“Should all go well, we hope to bring our brands beyond Malaysia one day,” she added. — Bernama