Bella Hadid stars in ads for Zayn Malik’s Versus Versace collection

Bella Hadid stars in the ‘Zayn x Versus’ collection campaign. — Handout via AFP
Bella Hadid stars in the ‘Zayn x Versus’ collection campaign. — Handout via AFP

MILAN, June 20 — Announced last October, the fashion collaboration between Zayn Malik and Donatella Versace — the Zayn x Versus collection — arrived in stores and online yesterday. While some may have expected the singer’s girlfriend, Gigi Hadid, to front the campaign, it is her sister Bella who stars as the collection muse.

The most in-demand model of the moment, Bella Hadid — Gigi’s younger sister — has been signed up to front the first campaign for the “Zayn x Versus” collection. The British singer also stars in the campaign, showcasing the most emblematic menswear looks.

Shot by photographer Greg Harris, the campaign takes the form of collages and features Polaroid-style images. The first pictures released show Bella Hadid and Zayn Malik posing in individual shots against a raw, minimalist backdrop.

Zayn Malik models looks from the ‘Zayn x Versus’ collection. — Handout via AFP
Zayn Malik models looks from the ‘Zayn x Versus’ collection. — Handout via AFP

The “Zayn x Versus” collaboration is directly inspired by Zayn Malik’s personal style, with streetwear codes and functional details, all with strong activewear influences. The collection notably includes zip-up bomber jackets for men and women, an oversized parka, track pants, a T-shirt dress, a slip dress, technical sweaters and technical sports leggings in piqué cotton.

Several pieces in the collection feature the letters “ZXV,” while others are adorned with patches that look as if they’re sewn on by hand. Lace-up details are also seen on skinny jeans, skirts and more. As well as clothing, the collection’s sporty theme is channelled through accessories, including backpacks and sports bags with Versus patches.

“When I was a kid growing up in Bradford, England, wearing knock-off Versace, I never thought that one day I would actually be designing my own collection,” said Zayn Malik in a statement. “Thanks so much to Donatella Versace for allowing me to do the coolest thing ever.” — AFP-Relaxnews

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