LOS ANGELES, April 12 — YouTube’s most popular creative, Felix Kjellberg, better known as PewDiePie, has launched a new show on live streaming platform Twitch.
“Best Club” is set for broadcast on Sundays, with a pilot having gone out on April 9, 2017.
Featuring PewDiePie and fellow creative Brad Smith (aka Brad Woto of World of the Orange,) the pair engaged in banter and friendly competition over the course of the two-hour broadcast, interacting with viewers through Twitch’s live chat function and mulling over the future of the show.
The move comes after PewDiePie and Disney-owned channel network Maker Studios parted ways in February — a series of provocative jokes had been the tipping point.
More recently, YouTube tweaked access requirements to its revenue-generating Partner Program, a move designed to ensure advertisers’ brand campaigns do not appear alongside offensive videos.
Dozens of marques including GlaxoSmithKline and Johnson & Johnson, Pepsi and Starbucks, Walmart, AT&T, Verizon, FX, General Motors, JP Morgan and Lyft, had frozen ad campaigns on the Google-owned streaming site in March.
But the April update has prompted concerns among content creators, whose channels now need to surpass 10,000 lifetime views before becoming eligible for the Partner Program.
“There’s an adpocalypse going on... this month, most likely, a lot of creators are not gonna get paid,” Kjellberg said on April 6.
For comparison, tracking site SocialBlade estimates that Kjellberg’s estimated daily average income is between US$1,700 and US$27,600 (RM7,536 and RM122,364).
Kjellberg said that YouTube now had his previous day’s video at US$110.
While revenue adjustments factored into Kjellberg’s decision to experiment with Amazon’s Twitch platform, Kjellberg’s interest in livestreaming goes back further than that.
He organised and hosted a December 2016 livestreamed event, raising US$1.3 million for Charity Water through the now-disbanded Revelmode sub-brand.
He also alerted viewers to his livestream plans towards the end of an April 2 video, previewing an in-progress studio setup.
Netglow, one of the names he’d proposed when forming Revelmode, now becomes the name of his Twitch channel.
Fifty-four million subscribers make Kjellberg YouTube’s most popular content creator.
Watch live video from Netglow on www.twitch.tv He started out in 2010 and amassed a giant following through his humorous take on video games and other topics.
Twitch itself was built on live video game streams before expanding into other areas. — AFP-Relaxnews