Gap goes street for latest RED collection

The Gap Olek jacket. — AFP pic
The Gap Olek jacket. — AFP pic

NEW YORK, Dec 1 — Gap has recruited an army of street artists for its latest fashion collaboration with RED.

The US brand has launched a collection of its “utility jackets”, revisited by six global female artists, to mark World AIDS Day on December 1.

The unisex collection features a patchwork flower design by Olek, a Polish-born street artist specialising in crocheting, and a more urban, street-style offering from Japanese creative Shiro. There is also a delicate, people-inspired reworking of the jacket from the Parisian artist Kashink, and a butterfly-esque piece from colouring book author Kelsey Montague. South African artist Faith XLVII opted for a more sober redesign, while Tokyo-born contemporary artist Aiko’s jungle inspired interpretation rounds up the series.

“We worked closely with (RED) to select artists with diverse points of view who are creating meaningful work that inspires and empowers,” said Gap executive vice president and chief product officer Wendi Goldman.

The pieces by Shiro, Kashink, Kelsey Montague, Faith XLVII and Aiko are now retailing for $198 (RM885), with Olek’s jacket priced at US$298. Shiro and Montague’s garments are also available in unisex children’s versions for US$128. A portion of proceeds of this collection will be donated to RED’s global fund to Fight AIDS, Tuberculosis and Malaria.

Gap has been a long-standing partner of the AIDS organisation founded by Bono and Bobby Shriver in 2006, contributing US$10 million to the foundation over the past decade. The fashion label is one of several major brands to team up with the organisation, creating special RED-branded products that see up to 50 per cent of the profits donated to fight global disease.

The collection is available on — AFP-Relaxnews

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