KUALA LUMPUR, Aug 9 — As if we needed more proof that Urban Decay is easily one of the most innovative makeup brands out there, you’ll want to know that it is replacing its entire lipstick collection.
Calm down, your favourite shades won’t become obsolete but it sure will be getting a brand-new formula as well as some new packaging with the launch of Urban Decay’s Vice Lipsticks.
All 100 (yes, you read right, there are that many shades to pick from!) Vice Lipsticks will be available at the end of this month at the Urban Decay freestanding store at KLCC as well as all Sephora stores nationwide.
From bold bright and sexy shades (we personally loved the hint of purple from Pandemonium) to super-versatile neutrals, the Vice Lipsticks feature a proprietary Pigment Infusion System that give the lipsticks a super-creamy texture without compromising on colour payout.
The lipsticks, priced at RM70, also come jam-packed with aloe vera, jojoba, avocado and babassu oils that will nourish and leave your lips feeling super soft.
There are a total of six finishes including Mega Matte, Comfort Matte, Cream, Metallised, Sheer, and Sheer Shimmer and the edgy label will be repackaging the Vice Lipsticks in a cool faceted gunmetal case.
Going one step further to help you pick from the plethora of shades available, Urban Decay has created an app that allows you to snap a selfie and virtually swatch each shade on your lips. You’ll be able to see how the shade looks before deciding on your make-up shopping list — totally cool and handy for sure!