NEW YORK, April 19 — Urban Decay is bringing a touch of magic to its next makeup collaboration, with a new “Alice Through The Looking Glass” line.
The beauty giant has teamed up with Disney on a sequel palette and lipstick collection inspired by the upcoming release of the movie adaptation of Lewis Carroll’s classic tale on May 27.
The brand is no doubt hoping for a repeat of the success of its sellout “Alice In Wonderland” range, released with the first movie in 2010.
A video posted to Urban Decay’s Instagram and Twitter pages has revealed that we can expect a vibrant 20-shade colour palette of bold and theatrical hues dedicated to different characters from the movie.
The colours range from a glittery emerald green titled “Heads Will Roll” to a deep magenta named “Cake,” while the glittery purple “Dream On” channels a dark disco vibe.
Softer neutrals have also been incorporated into the collection, with subtler shades including a warm beige called “Reflection,” a shimmery bronze named “Paradox,” and a pale pink titled “Looking Glass.”
The palette features both matte and sparkly formulas.
The five lipsticks also promise to be bold, with Urban Decay teasing purples, blues and burgundies.
The entire collection will be packaged in kaleidoscopic, slightly trippy packaging featuring pop-up butterflies and clocks.
Urban Decay co-founder and chief creative officer Wende Zomnir told WWD: “This was made to look like an acid trip. We took a different approach and decided, ‘Let’s make it really colourful and bright because the shades are like that.’”
According to the site, the collection will launch on urbandecay.com on May 1, before rolling out at Sephora, Ulta Beauty, select Macy’s boutiques on May 5, with the palette priced at US$60 (RM230.39) and the lipsticks at US$18 (about RM69). — AFP-Relaxnews