Sainsbury's resurrects disaster-prone Mog the cat for new Christmas book, ad (VIDEO)

LONDON, Nov 15 — Mog the cat, a beloved character in Judith Kerr’s books, came back to life in Sainsbury’s 2015 Christmas ad and a new book.

The disaster-prone Mog was seen in Kerr’s Goodbye, Mog, where she died peacefully of old age.

Kerr, who also illustrates her books, wrote Mog series, as well as The Tiger Who Came to Tea and the autobiographical When Hitler Stole Pink Rabbit, which looked at World War II through the eyes of a child.

Kerr has partnered with Sainsbury to revive egg-loving feline in Mog’s Christmas Calamity video, as well as a similarly-named book that will raise funds for the Save the Children fund, an NGO that promotes children's rights, provides relief and helps support children in developing countries.

Mog the cat is seen in this screenshot taken from Sainsbury's Christmas 2015 ad featuring the beloved feline in a new adventure.
Mog the cat is seen in this screenshot taken from Sainsbury's Christmas 2015 ad featuring the beloved feline in a new adventure.

All the proceeds from the book, created in conjunction with Kerr’s longtime publisher HarperCollins, will be donated to support Save the Children’s literacy work.

According to The Guardian, Kerr said Mog’s resurrection was not out of character as the books were never written in chronological order, leaving the door open for more adventures.

“What better way to celebrate the festive season than with the gift of storytelling by putting a book at the heart of Christmas,” said HarperCollins Children’s Books executive publisher Ann-Janine Murtagh, as quoted by The Guardian.

“HarperCollins Children’s Books have been Judith Kerr’s publishers for over 50 years, and her Mog stories have enchanted generations of children.”

“The book is joyful and has some of her finest illustrations to enjoy,” she added.

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