KUALA LUMPUR, Oct 26 — Malaysia Digital Economy Corporation (MDEC) is collaborating with Google Malaysia to encourage more content creators to leverage the video-sharing website hosted by Google, YouTube.

Chief executive officer Datuk Yasmin Mahmood said the collaboration would provide tools and training to boost Malaysian content creator chances of local and international success.

“MDEC will continue to promote and introduce the latest media platforms to continuously build and unlock the potentials of the new media sector,” she said in a statement today.

She said with globally recognised and highly sought-after talents, the nation’s creative industry has immense potential in developing animation, video games and visual effects to drive Malaysia as a leading provider of creative digital content.

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“Malaysia’s talent pool is growing in both quality and quantity and as the nation’s ICT custodian, MDEC will continue to create opportunities and develop capabilities of local talents to produce world-class content,” she said.

Google Malaysia, Vietnam, Philippines and New Emerging Markets managing director Sajith Sivanandan said 65 per cent of Malaysians streamed YouTube through mobile devices.

He said Google also launched YouTube Kids on Oct 5 this year to offer popular content from family-friendly channels and playlists.

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Last year, the export of Malaysian animation industry grew 52 per cent to RM101 million. — Bernama