Star Plus Legend enters 10-year IP licencing agreement with Jay Chou’s artist management company, seeks HKEX listing

Jay Chou is a major investor in Star Plus Legend that is seeking to be listed on Hong Kong's stock exchange. — Picture via Instagram
Jay Chou is a major investor in Star Plus Legend that is seeking to be listed on Hong Kong's stock exchange. — Picture via Instagram

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KUALA LUMPUR, Oct 5 — Fast-growing new retail operator in China with a focus on the sales of health management and skincare products, Star Plus Legend, is seeking to be listed on the Hong Kong stock exchange.

The company had entered into a 10-year IP Authorization Agreement with Jay Chou’s artiste management company, JVR Music, securing the priority right to carry out various projects in relation to Chou and his IPs.

Star Plus Legend was the largest company in China’s “bulletproof” drink market last year in terms of gross merchandise value, with a market share of 40.6 percent, according to China Insights Consultancy.

Chou’s mother, Yeh Hui-mei is one of its co-founders and controlling shareholders.

It recorded 457 million yuan (RM296.42 million) in revenue last year, up 427 per cent from 2019.

However, its revenue for the first half of this year was 166 million yuan (RM107.67 million), down 46.8 per cent compared to the same period a year ago.

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