Google halves Play Store fees for subscription apps

The new structure will kick in from January next year and likely encourage developers to switch from one-time payment modes to subscriptions. ― SoyaCincau pic
The new structure will kick in from January next year and likely encourage developers to switch from one-time payment modes to subscriptions. ― SoyaCincau pic

Follow us on Instagram and subscribe to our Telegram channel for the latest updates.


SAN FRANCISCO, Oct 22 — Alphabet Inc-owned Google said on Thursday it is lowering the fee that subscription-based apps need to pay Play Store to 15 per cent right from day one, following criticism about its fee structure from companies such as Spotify .

Currently, developers pay a 30 per cent subscription fee in the first year, and 15 per cent thereafter.

“We’ve heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate. So, we’re simplifying things to ensure they can,” Google said in a blogpost

The new structure will kick in from January next year and likely encourage developers to switch from one-time payment modes to subscriptions.

E-book companies and on-demand music streaming services, which use most of their sales to pay for content costs, will now be eligible for a service fee as low as 10 per cent.

Google has come under fire from large firms such as Microsoft Corp, Spotify Technology SA, as well as startups and smaller companies, that allege the fees deprive consumers of choices and push up app prices.

In March, Google had said it will cut the service fee it charges developers on its app store by half on the first US$1 million (RM4.2 million) they earn in revenue in a year, a move similar to iPhone maker Apple Inc. — Reuters

You May Also Like

Related Articles