Apple readies subscription bundles to boost services, according to Bloomberg News

Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. — Reuters pic
Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. — Reuters pic

SAN FRANCISCO, Aug 13 — Apple Inc is readying a series of subscription bundles that will let customers sign in for several of the iPhone maker’s digital services at a lower monthly price, Bloomberg News reported today.

The bundles, dubbed “Apple One” inside the Cupertino, California-based company, are planned to launch as early as October alongside the next iPhone line, the report said, citing people with knowledge of the effort.

The bundles are designed to encourage customers to subscribe to more Apple services, which will generate more recurring revenue, according to the report.

Apple did not immediately respond to Reuters’ request for comment.

Sales in Apple’s services segment, which also includes offerings such as iCloud and Apple Music, rose 14.8 per cent to US$13.16 billion (RM55.2 billion), in the recently reported third quarter. — Reuters

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