NEW YORK, Oct 22 — Procter & Gamble reported a jump in quarterly earnings today, benefitting from strong sales of premium toothpaste and other high-end products and price increases in other categories.

The consumer products giant, whose brands include Tide detergent and Old Spice deodorant, reported profits of US$3.6 billion in the first quarter of fiscal 2020, a jump of 12.3 per cent from the year-ago period.

Sales increased 6.6 per cent to US$18 billion.

Shares surged following the report, which topped analyst estimates and led P&G to boost full-year forecasts.

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The company now forecasts sales growth of three to five per cent in fiscal 2020, a steep change from a few years ago when it struggled to lift sales.

P&G notched higher sales in most product divisions, with the biggest increases in health care and beauty.

The company cited strong sales of premium toothpaste and new toothbrush products, as well as of “super-premium” SK-II cosmetics and China Olay.

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Several categories benefited from price increases, in some cases implemented after currency devaluations.

“We delivered strong top-line growth, profit margin expansion and cash productivity in the first quarter, enabling us to increase our outlook for fiscal year results,” said Chief Executive David Taylor.

Shares rose 4.5 per cent to US$124.35 in pre-market trading. — AFP