MADRID, March 17 — Being a Nike ambassador has its privileges, as Cristiano Ronaldo found out yesterday.
The Real Madrid superstar had the honour of being the world’s first athlete to try out Nike’s revolutionary HyperAdapt 1.0 power-lacing sneakers yesterday.
Judging by the short clip that he posted on Instagram, he’s as excited as we are about the shoes.
Nike unveiled yesterday its first shoe that ties itself, the HyperAdapt 1.0.
Sensors at the heel level activate the lacing when a foot slips into the shoe. Two buttons on the side of the shoe can be pressed to loosen or tighten the lacing.
Nike calls the feature “adaptive lacing.”
The US sporting goods giant launched in 2015 a limited-edition shoe with so-called “power laces” that adapt to the wearer’s motion, the Nike Mag, inspired by the film Back to the Future, Part II.
The HyperAdapt 1.0 will go on sale at the end of 2016.