JAKARTA, Nov 27 — The scene is horrifyingly familiar. Islamic State soldiers march a line of prisoners to a riverbank, shoot them one by one and dump their bodies over a blood-soaked dock into the water.

But instead of the celebratory music and words of praise expected in a jihadi video, the soundtrack features the former Indonesian president, Abdurrahman Wahid, singing a Javanese mystical poem: “Many who memorise the Quran and Hadith love to condemn others as infidels while ignoring their own infidelity to God, their hearts and minds still mired in filth.”

That powerful scene is one of many in a 90-minute film that amounts to a relentless, religious repudiation of the Islamic State, also known as IS, and the opening salvo in a global campaign by the world’s largest Muslim group to challenge its ideology head-on.

The challenge, perhaps surprisingly, comes from Indonesia, which has the world’s largest Muslim population but which lies thousands of miles away from the Islamic State’s base in the Middle East.

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“The spread of a shallow understanding of Islam renders this situation critical, as highly vocal elements within the Muslim population at large — extremist groups — justify their harsh and often savage behaviour by claiming to act in accord with God’s commands, although they are grievously mistaken,” said A Mustofa Bisri, the spiritual leader of the group Nahdlatul Ulama, an Indonesian Muslim organisation that claims more than 50 million members.

“According to the Sunni view of Islam,” he said, “every aspect and expression of religion should be imbued with love and compassion, and foster the perfection of human nature.”

This message of tolerance is at the heart of the group’s campaign against jihadism, which will be carried out online, and in hotel conference rooms and convention centres from North America to Europe to Asia. The film was released Thursday at the start of a three-day congress by the organisation’s youth wing in the Central Java city of Yogyakarta.

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As world leaders call for Muslims to take the lead in the ideological battle against a growing and increasingly violent offshoot of their own religion, analysts say the group’s campaign is a welcome antidote to jihadism.

“I see the counternarrative as the only way that Western governments can deal with the IS propaganda, but there’s no strategy right now,” said Nico Prucha, a research fellow at King’s College London, who analyses the Islamic State’s Arab-language online propaganda.

And Western leaders often lack credibility with those most susceptible to jihad’s allure. “They don’t speak Arabic or have never lived in the Muslim world,” Prucha said.

The campaign by Nahdlatul Ulama, known as NU, for a liberal, pluralistic Islam also comes at a time when Islam is at war with itself over central theological questions of how the faith is defined in the modern era.

In a way, it should not be surprising that this message comes from Indonesia, the home of Islam Nusantara, widely seen as one of the most progressive Islamic movements in the world. The movement — its name is Indonesian for “East Indies Islam” — dates back more than 500 years and promotes a spiritual interpretation of Islam that stresses nonviolence, inclusiveness and acceptance of other religions.

A prevention centre based in Indonesia, expected to be operational by the end of the year, will train male and female Arabic-speaking students to engage with jihadi ideology and messaging under the guidance of NU theologians who are consulting Western academia.

The film, “Rahmat Islam Nusantara” (The Divine Grace of East Indies Islam), has been translated into English and Arabic for global distribution, including online. The film explores Islam’s arrival and evolution in Indonesia, and includes interviews with Indonesian Islamic scholars.

In scene after scene, they challenge and denounce the Islamic State’s interpretations of the Quran and the Hadith, the book of the Prophet Muhammad’s teachings, as factually wrong and perverse.

There are reservations here about the NU going global, rather than first tackling violent extremism at home. Indonesia has suffered several deadly terrorist attacks by Islamic militants in recent years that have killed hundreds, including bombings on the resort island of Bali in 2002 and 2005, and at five-star international hotels in Jakarta in 2003 and 2009.

The best known of the Indonesian jihadi groups, Jemaah Islamiyah, a onetime Southeast Asian branch of al-Qaida, has been crushed, but splinter groups still exist, as well as other militant Muslim groups like the Islamic Defenders Front, which occasionally smash up bars and attack religious minorities and their houses of worship.

Bonar Tigor Naipospos, vice chairman for the executive board of the Setara Institute for Democracy and Peace in Jakarta, said NU’s campaign applied equally to local radicals.

“They want to show to Indonesian society, ‘Look, we are Islamic and we have universal values, but we also respect local cultures,’” he said. “We are not like Islam in the Middle East.”

Others say the international public discourse has to start somewhere, even if it is thousands of miles away from Syria and Iraq. — The New York Times