LONDON, Nov 15 ― The Swiss watch maker and the international pop star have teamed up to create two colourful timepieces inspired by tribal mask motifs. The Mika4Swatch watches are available now on the Swatch website.
Just like Swatch, Mika was born in 1983 and celebrated three decades of existence this year. To celebrate this shared birthday, Swatch and Mika teamed up for a unique Swatch Art special edition.
Mika is no stranger to art and design: he and his sister Yasmine regularly create artwork together in their London studio. For this collection, the singer drew inspiration from the colourful geometric patterns found in tribal art around the world, and the resulting designs convey the vision of watches as “totemic objects.” Each watch comes in a colourful case representing a tribal mask.
“The patterns are a mix of designs that can be found in Tunisian, Moroccan, other African and Oceanic tribal motifs,” according to Mika. “The tribal mask heads are a mix of sources; it’s difficult to pinpoint what they might be. But it doesn’t really matter, because they have the same function ― they’re there to inspire curiosity and awe.”
The “Gent Kukulakuki” design is available in a limited edition of 999 watches, each priced at €130 (RM560). The more affordable “New Gent Kukulakuku” watch is priced at €55. ― AFP-Relaxnews