LONDON, Oct 7 — The British luxury brand has unveiled a new menswear offer—suits designed for men who travel.
Burberry describes it as “a new type of tailoring,” with a focus on the travel consumer who wants to look sharp on the go.
The new suits feature “innovative lightweight construction” (the front panels of the suit), “lightweight shoulder construction,” and “naturally flexible fabrics.”
In reality the suit jacket has been designed to sit like a normal blazer, but with more modern canvassing, lending extra flexibility and rotation in the shoulder. The suits also feature a new Italian ‘memory fabric’, a 100 per cent merino wool specially woven to resist creases and crumples.
“Travel Tailoring takes us back to the very thing we are founded on - design innovation and craftsmanship - and challenges the traditional construction of the classic British suit,” said Burberry Chief Creative Officer, Christopher Bailey.
Prices for the line start at US$1,995 (RM6,358) for the two-piece suits, with blazers available separately from US$1,295.
Burberry is launching Travel Tailoring with a global digital campaign, shot in London.
Luxury travel-friendly suiting is a growing trend in menswear, with Italian label Gucci also offering ‘wrinkle free’ Signoria travel suits from US$2,790. — AFP