Nike readying global launch for homage to three cities

The Nike Zoom Hyperflights China Pack. – AFP pic
The Nike Zoom Hyperflights China Pack. – AFP pic

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HONG KONG. July 28 — Nike has unveiled its full lineup of Zoom Hyperflights paying homage to China’s three largest cities: Beijing, Shanghai, and Guangzhou.

The “China” pack offers three distinctive designs, with “Beijing: Lion” featuring a golden-copper synthetic upper and intricate weave patterns.

The “Shanghai: Shark” references the famed port city with a silver-tone upper and aqua accents.

“Guangzhou: Tiger”—by far the boldest of the set—features an orange and black tiger-stripe pattern inspired by the city’s dominance as a trade and manufacturing hub.

The pack has already launched in China and will launch globally in early August.

Nike has also announced that along with special edition T-shirts, it will release one pair of shoes per week on, at the Nike Huaihai Brand Experience Store and at designated retail outlets.

Nike plans to unroll 10 Shanghai-themed models—ranging from basketball to running shoes, as well as urban sneakers—all imprinted with the word “Shen,” the old name of Shanghai, and “Luwan Never Gone 310103,” as a tribute to Lu Wan District, the birthplace of street fashion in Shanghai. – AFP-Relaxnews

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