LONDON, June 1 — A new report suggests that global alcohol consumption is on the decline, with notably steep drops observed in the consumption of beer and cider.
According to the latest figures out of the International Wine and Spirits Research group out of the UK, the global market for alcoholic drinks shrunk by -1.3 per cent in 2016. Compared to the average rate of -0.3 per cent in the previous five years, the decline is increasing at a faster rate than previously projected, analysts say.
The main reasons for the drop? A faster decline in beer consumption, a reversal of trends for cider and slowing growth for mixed drinks.
After years of enjoying double-digit growth in the US, it seems cider's 15 minutes of fame is up, for example, with volumes collapsing -15 per cent.
The same is true in South Africa, where cider has fallen out of popularity after years of double-digit growth.
Globally, the consumption of cider shrunk by -1.5 per cent last year.
The story's similar for beer, with consumption dropping -1.8 per cent in 2016, compared to the five-year average of -0.6 per cent.
The accelerated decline is traced back to three major markets where beer consumption suffered steep drops. In China, consumption dropped -4.2 per cent; Brazil -5.3 per cent; and Russia -7.8 per cent.
In the category of spirits, vodka consumption dropped -4.3 per cent, while volumes of tequila, gin and whisky increased between 2 and 5 per cent.
Wine consumption was flat, with a modest increased consumption of sparkling wine at 1.8 per cent.
Despite the downturn in 2016, analysts predict that alcohol consumption will rise modestly by 0.8 per cent until 2021, thanks in part to whisky, one of the main — which is forecast to grow in Asian and sub-Saharan African markets — are expected to rise over the next few years. — AFP-Relaxnews
